Items related to Media Research Techniques
This readable, well-organized text is a beginner′s guide to undertaking applied or practical research in media studies. The book has an introduction to research, a presentation of different research techniques and a section on writing up research.
Instructors will appreciate the sampling of interesting assignments and practical exercises in content analysis, survey interview, social roles, depth interview, rhetorical analyses and library research, together with analyses of their advantages and disadvantages. Examples are taken from newspapers, television, songs and records, comics, advertisements and radio.
"synopsis" may belong to another edition of this title.
About the Author:
Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer’s Toolkit: A User’s Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist’s Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.
"About this title" may belong to another edition of this title.
- PublisherSAGE Publications, Inc
- Publication date1991
- ISBN 10 080394179X
- ISBN 13 9780803941793
- BindingHardcover
- Edition number2
- Number of pages148
- Rating
Top Search Results from the AbeBooks Marketplace
Stock Image
Media Research Techniques
Published by
SAGE Publications, Incorporated
(1991)
ISBN 10: 080394179X
ISBN 13: 9780803941793
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 18957782-20
Buy Used
US$ 18.11
Convert currency
Stock Image
Media Research Techniques
Published by
Sage Publications, Inc
(1991)
ISBN 10: 080394179X
ISBN 13: 9780803941793
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:080394179X. Seller Inventory # 9145601
Buy Used
US$ 4.52
Convert currency
Stock Image
Media Research Techniques
Published by
Sage Publications
(1991)
ISBN 10: 080394179X
ISBN 13: 9780803941793
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:080394179X. Seller Inventory # 8653596
Buy Used
US$ 4.90
Convert currency
Stock Image
Media Research Techniques
Published by
SAGE Publications Inc 01.03.1991.
(1991)
ISBN 10: 080394179X
ISBN 13: 9780803941793
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Gut. 160 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 270 21,1 x 13,2 x 1,5 cm, Gebundene Ausgabe. Seller Inventory # 333657
Buy Used
US$ 14.23
Convert currency
Stock Image
Media Research Techniques
Published by
Sage Publications, Inc., Thousand Oaks, CA
(1991)
ISBN 10: 080394179X
ISBN 13: 9780803941793
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Softcover. Condition: As New. Very light shelf wear otherwise never used. Quantity Available: 1. ISBN: 080394179X. ISBN/EAN: 9780803941793. Pictures of this item not already displayed here available upon request. Inventory No: 1560730623. Seller Inventory # 1560730623
Buy Used
US$ 44.50
Convert currency
Stock Image
Media Research Techniques
Published by
SAGE Publications, Inc
(1991)
ISBN 10: 080394179X
ISBN 13: 9780803941793
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description hardcover. Condition: Good. Good. book. Seller Inventory # D8S0-3-M-080394179X-3
Buy Used
US$ 99.17
Convert currency