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How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio and in the newspapers. Often, crucial issues of public health policy are debated and decided on only after they are made visible by the media.
The concept of media advocacy as a central strategy for the prevention of public health problems is discussed in this book. Traditional communication strategies like social marketing focus on giving people a message; media advocacy gives people a voice. The book lays out the theoretical framework and practical guidelines to successful media advocacy strategies and includes case studies on such vital issues as AIDS and alcohol abuse.
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- PublisherSAGE Publications, Inc
- Publication date1993
- ISBN 10 0803942893
- ISBN 13 9780803942899
- BindingPaperback
- Edition number1
- Number of pages240
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Media Advocacy and Public Health: Power for Prevention
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Media Advocacy and Public Health: Power for Prevention
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Media Advocacy and Public Health: Power for Prevention
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Media Advocacy and Public Health: Power for Prevention
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(1993)
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ISBN 13: 9780803942899
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MEDIA ADVOCACY AND PUBLIC HEALTH
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