Media Analysis Techniques (Commtext Series) - Softcover

Berger, Arthur A

Softcover

ISBN 10: 0803943628 ISBN 13: 9780803943629

Publisher: SAGE Publications, Inc, 1991

Synopsis

In Media Analysis Techniques, the author offers clear, concise explanations of the four basic perspectives - Marxist, psychoanalytic, semiological and sociological - that can be usefully applied to the critical analysis of texts. Each approach is presented with enough detail to allow students to conduct their own analyses of various popular media and other texts.

About this title

About the Author:

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer’s Toolkit: A User’s Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist’s Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.

About this edition

• Publisher: SAGE Publications, Inc
• Publication date: 1991
• ISBN 10: 0803943628
• ISBN 13: 9780803943629
• Binding: Paperback
• Edition number: 2
• Number of pages: 160