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Audiencemaking: How the Media Create the Audience (SAGE Series in Communication Research) - Hardcover
This provocative book shows how media institutions define their audiences and how these definitions shape the work of organizations within them. Leading scholars show that the audience definitions-in-use in each sector shape modern media. Receivers, they argue, are constituted as institutionally-effective audiences that have social meaning and//or economic value within the system. These include measured audiences, generated by research services, sold by media channels and bought by advertisers; specialized or segmented audiences whose particular interests are anticipated or created and then met by content producers; and hypothesized audiences whose interest, convenience and necessity are presumably protected by regulators.
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- PublisherSAGE Publications, Inc
- Publication date1994
- ISBN 10 0803946252
- ISBN 13 9780803946255
- BindingHardcover
- Edition number1
- Number of pages248
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Audiencemaking : How the Media Create the Audience
Published by
SAGE Publications, Incorporated
(1994)
ISBN 10: 0803946252
ISBN 13: 9780803946255
Used
Hardcover
Quantity: 1
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Book Description Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 3500635-6
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Audiencemaking: How the Media Create the Audience
Published by
Sage Publications, Inc
(1994)
ISBN 10: 0803946252
ISBN 13: 9780803946255
Used
Hardcover
Quantity: 1
Seller:
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Book Description Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 0.8. Seller Inventory # G0803946252I2N00
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Audiencemaking: How the Media Create the Audience (Sage Annual Reviews of Communication Research) (Volume 22)
Published by
Sage Publications, Inc
(1994)
ISBN 10: 0803946252
ISBN 13: 9780803946255
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Hardcover
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Book Description Condition: Poor. Volume 22. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In poor condition, suitable as a reading copy. No dust jacket. Re-bound by library. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:0803946252. Seller Inventory # 9285763
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Audiencemaking: How the Media Create the Audience (SAGE Series in Communication Research)
Published by
SAGE Publications, Inc
(1994)
ISBN 10: 0803946252
ISBN 13: 9780803946255
Used
Hardcover
First Edition
Quantity: 1
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Book Description Hardcover. Condition: Very Good. No Jacket. 1st Edition. Very good, clean, tight condition with usual EX-LIBRARY features. Text is free of marks. Professional book dealer since 1999. All orders are processed promptly and carefully packaged with tracking. Seller Inventory # 063519
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