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Audiencemaking: How the Media Create the Audience (SAGE Series in Communication Research) - Softcover
Synopsis
This provocative book shows how media institutions define their audiences and how these definitions shape the work of organizations within them. Leading scholars show that the audience definitions-in-use in each sector shape modern media. Receivers, they argue, are constituted as institutionally-effective audiences that have social meaning and//or economic value within the system. These include measured audiences, generated by research services, sold by media channels and bought by advertisers; specialized or segmented audiences whose particular interests are anticipated or created and then met by content producers; and hypothesized audiences whose interest, convenience and necessity are presumably protected by regulators.
"synopsis" may belong to another edition of this title.
- PublisherSAGE Publications, Inc
- Publication date1994
- ISBN 10 0803946260
- ISBN 13 9780803946262
- BindingPaperback
- Edition number1
- Number of pages248
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Audiencemaking: How the Media Create the Audience (SAGE Series in Communication Research)
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Audiencemaking : How the Media Create the Audience
Published by
SAGE Publications, Incorporated, 1994
ISBN 10: 0803946260
ISBN 13: 9780803946262
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Audiencemaking: How the Media Create the Audience (SAGE Series in Communication Research)
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Audiencemaking: How the Media Create the Audience
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Audiencemaking: How the Media Create the Audience
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Audiencemaking: How the Media Create the Audience
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Thousand Oaks, California, U.S.A.: Sage Pubns, 1994
ISBN 10: 0803946260
ISBN 13: 9780803946262
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Audiencemaking: How the Media Create the Audience (SAGE Series in Communication Research)
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