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Students and researchers who want to improve the quality of their mail-survey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning response errors; and obtaining good response rates from mail surveys. The book also offers useful insights and tips on: problems to avoid in mail surveys; what type of rating scales to use; open-ended versus closed-ended questions; screening questions and skip instructions; question and response order effects; sampling strategies; and ways to reduce nonresponse errors - for example, by prenotification or incentives.
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- PublisherSAGE Publications, Inc
- Publication date1995
- ISBN 10 0803946635
- ISBN 13 9780803946637
- BindingPaperback
- Edition number1
- Number of pages144
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Mail Surveys: Improving the Quality (Applied Social Research Methods)
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Mail Surveys/Improving the Quality
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Mail Surveys: Improving the Quality (Applied Social Research Methods)
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Mail Surveys: Improving the Quality (Applied Social Research Methods)
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Students and researchers who want to improve the quality of their mail-survey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning response errors; and obtaining good response rates from a mail surveys. The book also offers useful insights and tips on: problems to avoid in mail surveys; what type of rating scales to use; open-ended versus closed-ended questions; screening questions and skip instructions; question and response order effects; sampling strategies; and ways to reduce nonresponse errors - for example, by prenotification or incentives. Seller Inventory # 9780803946637
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Mail Surveys: Improving the Quality (Applied Social Research Methods)
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