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Multicultural Public Relations: A Social-Interpretive Approach (Communicating Effectively in Multicultural Contexts) - Softcover
Synopsis
Increasing emphasis is now placed upon the need for cultural awareness in business communication. This innovative book re-examines the nature of culture, diversity, public relations and communicative effectiveness. It establishes a broad-based and culture-sensitive theory of communication for public relations. It goes on to analyze the influence of different cultural perspectives on public relations practice in internal communication, community relations, communicating with activist audiences and international programmes. Going beyond traditional views of culture and multiculturalism to develop a core concept of stigmatized differences, this book provides clear, practical guidelines for understanding and communicating in multicultural setti
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- PublisherSAGE Publications, Inc
- Publication date1995
- ISBN 10 0803948417
- ISBN 13 9780803948419
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages152
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Multicultural Public Relations : A Social-Interpretive Approach
Published by
SAGE Publications, Incorporated, 1995
ISBN 10: 0803948417
ISBN 13: 9780803948419
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 4420047-6
Quantity: 1 available
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Multicultural Public Relations : A Social-Interpretive Approach
Published by
SAGE Publications, Incorporated, 1995
ISBN 10: 0803948417
ISBN 13: 9780803948419
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP16692922
Quantity: 1 available
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Multicultural Public Relations: A Social-Interpretive Approach
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Re-bound by library. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780803948419. Seller Inventory # 9093477
Quantity: 1 available
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Multicultural Public Relations: A Social-Interactive Approach. (Communicating Effectively in Multicultural Contexts, 4)
Seller: Antiquariat Bookfarm, Löbnitz, Germany
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141 pages Ex-Library book in good condition. 9780803948419 Sprache: Englisch Gewicht in Gramm: 159. Seller Inventory # 1164443
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