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Synopsis
This is the first book to systematically address the issues, practical wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state-of-the-art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.
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About the Author
David L. Morgan is a professor emeritus in Department of Sociology at Portland State University. He is a sociological social psychologist, who is widely known for his work on focus groups, including his book, Focus Groups as Qualitative Research, and as coauthor of The Focus Group Kit. In addition, he has worked extensively on mixed methods, including a book for SAGE, Integrating Qualitative and Quantitative Methods. Most recently, he has published Essentials of Dyadic Interviewing for Routledge, and A New Era in Focus Group Research, co-edited, with Rosaline Barbour, for Palgrave.
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Successful Focus Groups : Advancing the State of the Art
Published by
SAGE Publications, Incorporated, 1993
ISBN 10: 0803948743
ISBN 13: 9780803948747
Used
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Successful Focus Groups : Advancing the State of the Art
Published by
SAGE Publications, Incorporated, 1993
ISBN 10: 0803948743
ISBN 13: 9780803948747
Used
Softcover
Seller: Better World Books: West, Reno, NV, U.S.A.
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Successful Focus Groups: Advancing the State of the Art (SAGE Focus Editions)
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Successful Focus Groups: Advancing the State of the Art
Published by
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ISBN 10: 0803948743
ISBN 13: 9780803948747
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Successful Focus Groups : Advancing the State of the Art
Published by
SAGE Publications, Incorporated, 1993
ISBN 10: 0803948743
ISBN 13: 9780803948747
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