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Synopsis
This new edition of the best-selling Survey Research Methods aims to give those who collect, analyze or read about survey data a sound basis for evaluating data collection procedures. With an emphasis on the importance of minimizing nonsampling errors through good question design, good quality interviewing and high response rates, this book will help readers understand the relationship of the details of data collection to figures and statistics based on the survey.
Presenting the most up-to-date methodological knowledge on survey research, the new edition covers: the role of microcomputers in data collection and data entry procedures; the latest research findings on the training and supervision of interviewers; and significant developments in question design and evaluation.
"synopsis" may belong to another edition of this title.
About the Author
Floyd J. Fowler, Jr. is a graduate of Wesleyan University and received a PhD from the University of Michigan in 1966. A Senior Research Fellow at the Center for Survey Research at the University of Massachusetts Boston since 1971, he was Director of the Center for 14 years. Dr. Fowler is the author or co-author of four textbooks on survey methods, including Survey Research Methods, Improving Survey Questions, Standardized Survey Interviewing (with Mangione), and Survey Methodology (with Groves, Couper, Lepkowski, et. al), as well as numerous research papers and monographs. His recent work has focused on studies of question design and evaluation techniques and applying survey methods to studies of medical care.
Review
"It provides a concise overview of the entire survey research process and does so using clear and easy to understand language....Survey Research Methods is a well-packaged and valuable resource for researchers. It is well written and has many desirable features, particularly with respect to the intended audience"
-- Review"About this title" may belong to another edition of this title.
- PublisherSAGE Publications, Inc
- Publication date1993
- ISBN 10 0803950489
- ISBN 13 9780803950481
- BindingHardcover
- LanguageEnglish
- Edition number2
- Number of pages156
- Rating
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Survey Research Methods
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Survey Research Methods
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Survey Research Methods
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Survey Research Methods (Applied Social Research Methods)
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Survey Research Methods (Applied Social Research Methods)
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Survey Research Methods
Published by
SAGE Publications, Incorporated, 1992
ISBN 10: 0803950489
ISBN 13: 9780803950481
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Survey Research Methods (Applied Social Research Methods)
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Applied Social Research Methods Series: Survey Research Methods
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Survey Research Methods (Applied Social Research Methods Series I)
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