Telephone Survey Methods: Sampling, Selection, and Supervision (Applied Social Research Methods) - Softcover

Lavrakas, Paul J.

Softcover

ISBN 10: 0803953070 ISBN 13: 9780803953079

Publisher: SAGE Publications, Inc, 1993

Synopsis

What quality control methods can be used most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be used in random digit dialling? How can eligible respondents be chosen and their cooperation secured? Addressing these and other survey issues, this book offers researchers a guide to thinking about and executing telephone surveys from generating phone numbers to structuring the work of interviewers and supervisors. New to this edition are a focus on the total survey error concept, a comparison of CATI (computer-assisted telephone interviews) with PAPI (paper and pencil inventory) procedures, mixed-mode surveys and new telecommunication technologies. In addition, the book covers such topics as h

About this title

About the Author

Paul J. Lavrakas, PhD, is a Research Psychologist and Research Methodologist consultant. He served as Chief Research Methodologist for Nielsen Media Research from 2000-2007. Before joining Nielsen, he was a Full Professor at Northwestern University (1978-1996) and Ohio State University (1996-2000), as well as the founding faculty director of the survey centers at both universities. He is the author of Telephone Survey Methods: Sampling, Selection, and Supervision (2nd Edition, SAGE, 1993) and four other books covering election polling and the news media, as well as numerous other methodological and substantive publications and conference papers.

Edition details

• Publisher: SAGE Publications, Inc
• Publication date: 1993
• ISBN 10: 0803953070
• ISBN 13: 9780803953079
• Binding: Paperback
• Language: English
• Edition number: 2
• Number of pages: 191