Focus Groups: A Practical Guide for Applied Research, Second Edition - Softcover

Krueger, Richard A.

Softcover

ISBN 10: 0803955677 ISBN 13: 9780803955677

Publisher: SAGE Publications, Inc, 1994

Synopsis

"Focus Groups. . . is the essential guide on the subject, providing an easy to read, step by step approach to planning and conducting successful focus groups." --PPA News "The book meets its purpose very nicely. The writing is clear, with an absence of technical or academic jargon. . . . The chapters are well organized. . . . A variety of important areas are covered. . . . The text is peppered with particular examples and stories, some humorous, that help the reader understand the material in a real-life context. . . . its perspective is practical and balanced. . . . the strength in this work is the careful presentation of what focus groups can and cannot provide as part of the arsenal of evaluation techniques. . . . The book is well edited. . . . Administrators, managers, and other professionals in information organizations of all types should find this book a worthwhile purchase. Public and academic libraries should find this an excellent selection for their patrons as well as for internal use." --Richard Rubin in Library and Information Science Research "Although the target audience is the public and nonprofit sector, less experienced practitioners will find this book helpful." --Teresa B. Jovanovic in Journal of Product Innovation Management "Richard A. Krueger has managed to address almost every issue and problem the potential researcher is likely to encounter. The book is packed with sound advice and detailed approaches, making this method a success. . . . If you are even thinking about doing any kind of group interview, this is the place to start." --Nursing Times The highly acclaimed first edition of Richard A. Krueger′s Focus Groups has become the standard introduction to this widely used technique. Retaining its focus on applied research and its step-by-step approach to planning and conducting a successful focus group, this new edition has been expanded to offer broader coverage on analyzing focus group results and exploring various collaborative approaches. It also includes additional material on questioning strategies, moderator roles, selecting participants, and accounting for cultural diversity within a focus group. Replete with common sense suggestions and concise descriptions on the technical aspects of focus groups, this new edition is the ideal text for introducing this method to students.

About this title

About the Author

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota.  In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there. 

Edition details

• Publisher: SAGE Publications, Inc
• Publication date: 1994
• Language: English
• ISBN 10: 0803955677
• ISBN 13: 9780803955677
• Binding: Paperback
• Edition number: 2
• Number of pages: 272