Focus Groups: A Practical Guide for Applied Research, Second Edition

3.67 avg rating
( 84 ratings by Goodreads )
 
9780803955677: Focus Groups: A Practical Guide for Applied Research, Second Edition
View all copies of this ISBN edition:
 
 

The First Edition of Richard Krueger's Focus Groups has become the standard introduction to a technique that is used across the social sciences and professions. This new edition retains the emphasis on applied research, the practical advice on setting up and running focus groups, and the coverage of the entire process from designing a project to reporting the results. More extensive than the original, it contains new chapters on analyzing focus group results and on collaborative approaches. It also contains additional material on the uses of focus groups, questioning strategies, moderator roles, selecting participants, and focus groups with groups containing racial or cultural diversity

"synopsis" may belong to another edition of this title.

About the Author:

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota.  In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there. 

Review:

"Richard Krueger and Mary Anne Casey have prepared a detailed, step-by-step roadmap of how to design, prepare for, implement, analyze, and report on focus groups. They give detailed discussions of issues to consider, tips, and warnings to help prepare for the expected and unexpected. The book informs the novice focus group user and provides insight for the seasoned focus group practitioner." 

(Judith Berkowitz)

"This book is packed with sound advice and detailed approaches, making this method a success. . . If you are even thinking about doing any kind of group interview, this is the place to start." 

(Nursing Times)

"We want people to listen to us. . . . Focus group interviewing is about listening. It is about paying attention. . . . being nonjudgmental. . . . When used appropriately, the process improves listening and the results can be used to benefit people who shared the information. And people go away feeling good about having been heard." 

(Richard A. Krueger & Mary Anne Casey From Preface)

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780761920717: Focus Groups: A Practical Guide for Applied Research, Third Edition

Featured Edition

ISBN 10:  0761920714 ISBN 13:  9780761920717
Publisher: SAGE Publications, Inc, 2000
Softcover

9780761920700: Focus Groups: A Practical Guide for Applied Research

SAGE P..., 2000
Hardcover

9780803931862: Focus Groups: A Practical Guide for Applied Research

SAGE P..., 1988
Hardcover

9780803955660: Focus Groups: A Practical Guide for Applied Research

SAGE P..., 1994
Hardcover

9780803931879: Focus Groups: A Practical Guide for Applied Research

SAGE P..., 1988
Softcover

Top Search Results from the AbeBooks Marketplace

1.

Richard A. Krueger
Published by SAGE Publications, Inc (1994)
ISBN 10: 0803955677 ISBN 13: 9780803955677
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description SAGE Publications, Inc, 1994. Condition: New. book. Seller Inventory # M0803955677

More information about this seller | Contact this seller

Buy New
US$ 18.79
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Richard A. Krueger
Published by SAGE Publications, Inc (1994)
ISBN 10: 0803955677 ISBN 13: 9780803955677
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description SAGE Publications, Inc, 1994. Paperback. Condition: New. 2nd. Seller Inventory # DADAX0803955677

More information about this seller | Contact this seller

Buy New
US$ 30.52
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Krueger, Richard A.
Published by SAGE Publications, Inc (1994)
ISBN 10: 0803955677 ISBN 13: 9780803955677
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description SAGE Publications, Inc, 1994. Paperback. Condition: New. Never used!. Seller Inventory # P110803955677

More information about this seller | Contact this seller

Buy New
US$ 39.69
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds