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Synopsis
This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years.
How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication ca
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Review
`Accessible, authoritative and up-to-date, the book does an admirable job of bridging the gap between communication theory and many different kinds of applications.′ - Denis McQuail, University of Amsterdam
`The text is itself a masterpiece of clear communication. Strongly recommended.′ - Journal of the Institute of Health Education
"About this title" may belong to another edition of this title.
- PublisherSAGE Publications Ltd
- Publication date1992
- ISBN 10 0803984308
- ISBN 13 9780803984301
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages256
- Rating
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