Synopsis
"Accessible, authoritative, and up-to-date, the book does an admirable job of bridging the gap between communication theory and many different kinds of applications." --Denis McQuail, University of Amsterdam Eminently useful both for the student and practitioner, Using Communication Theory is not a how-to book or a book of checklists. Instead it familiarizes practitioners working in the field of communication planning with the many theories of communication and their application to planned communication programs. For the student, it is a handy introduction to communication theory, bridging the gap between theory and practice. The authors introduce communication planning concepts and strategies as well as the role of the communication planner: elaborate on some of the theoretical appproaches; and present several mass communication theories and elements of theories used in designing strategies in communication planning.
"synopsis" may belong to another edition of this title.
Review
`Accessible, authoritative and up-to-date, the book does an admirable job of bridging the gap between communication theory and many different kinds of applications.′ - Denis McQuail, University of Amsterdam
`The text is itself a masterpiece of clear communication. Strongly recommended.′ - Journal of the Institute of Health Education
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Using Communication Theory: An Introduction to Planned...
Stock Image
Using Communication Theory Vol. 1 : An Introduction to Planned Communication
Published by
SAGE Publications, Limited, 1991
ISBN 10: 0803984316
ISBN 13: 9780803984318
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP63545086
Stock Image
Using Communication Theory: An Introduction to Planned Communication
Published by
SAGE Publications Ltd 26/11/1991, 1991
ISBN 10: 0803984316
ISBN 13: 9780803984318
Used
Softcover
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780803984318
Buy Used
US$ 3.55
Shipping:
US$ 6.50
From United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Using Communication Theory: An Introduction to Planned Communication
Published by
SAGE Publications Ltd 26/11/1991, 1991
ISBN 10: 0803984316
ISBN 13: 9780803984318
Used
Softcover
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780803984318
Buy Used
US$ 3.55
Shipping:
US$ 9.09
From United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Using Communication Theory Vol. 1 : An Introduction to Planned Communication
Published by
SAGE Publications, Limited, 1991
ISBN 10: 0803984316
ISBN 13: 9780803984318
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP14643385
Buy Used
US$ 5.98
Shipping:
US$ 10.42
From United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Using Communication Theory Vol. 1 : An Introduction to Planned Communication
Published by
SAGE Publications, Limited, 1991
ISBN 10: 0803984316
ISBN 13: 9780803984318
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP63545086
Buy Used
US$ 5.98
Shipping:
US$ 10.42
From United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Using Communication Theory Vol. 1 : An Introduction to Planned Communication
Published by
Sage Publications., Int., 2000
ISBN 10: 0803984316
ISBN 13: 9780803984318
Used
Glossy Pictorial Card
Seller: J J Basset Books, bassettbooks, bookfarm.co.uk, Peter Tavy, United Kingdom
Seller rating 2 out of 5 stars
Glossy Pictorial Card. Condition: Near Fine (NEAR NEW). No Jacket. Reprint (twice). This book is part of a large purchase from a Public Sector Library and except where mentioned are for the most part LIKE NEW! MOSTLY the ONLY flaws are the blacked out (they insisted) Library stamps which show many of them to be UNUSED! This copy is Near Fine (NEAR NEW). FEEL FREE TO E-MAIL FOR PHOTOGRAPHS AND FURTHER DETAILS. FROM A DEALER WHO TELLS YOU WHO THEY ARE AND WHAT THEIR TELEPHONE AND ADDRESS CONTACT DETAILS ARE! Size: 8vo - over 7¾" - 9¾". EX PUBLIC SECTOR LIBRARY BLACK. Seller Inventory # 33333337692
Buy Used
US$ 13.41
Shipping:
US$ 26.04
From United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Using Communication Theory: An Introduction to Planned Communication Windahl, Sven; Signitzer, Benno and Olson, Jean T
Seller: Broad Street Books, Branchville, NJ, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Book is in very nice condition, pages are tight. Some pages have pencil underlining. Seller Inventory # 13486
Stock Image
Using Communication Theory: An Introduction to Planned Communication
Seller: The Book Spot, Sioux Falls, MN, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: New. Seller Inventory # Abebooks207826