Synopsis
Since the late 1970s, the field of social cognition has given rise to two contrasting theoretical and methodological traditions, one of which has been located in North America and the other coming out of Europe. This clearly written textbook is the first to fully address the division between them by introducing the key contributions to social cognition from both theoretical traditions. What emerges is how much these distinctive theories have to offer each other. Uniquely comprehensive in scope, Social Cognition discusses attitudes, social schemas, and attributions alongside social identity and social representations, while pointing out important linkages across these domains. In addition, the book covers the latest discursive and postmodern challenges to traditional social cognition models. This much-needed overview of social cognition brings together different research traditions in an accessible and coherent way for the social psychology student and anyone interested in the field of social cognition.
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About the Authors
Martha Augoustinos is Professor of Psychology at the University of Adelaide and Co-Director of the Fay Gale Centre for Research on Gender.
Iain Walker is a Senior Research Scientist with Australia’s Commonwealth Scientific and Industrial Research Organisation, where he leads the Social & Behavioural Sciences Group. He is an Adjunct Professor of Psychology at the University of Western Australia, and 3 other Australian universities.
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