Designing Surveys: A Guide to Decisions and Procedures (The Pine Forge Press Series in Research Methods and Statistics) - Softcover

Czaja, Ronald (Ron) F.; Blair, Johnny E.

Softcover

ISBN 10: 0803990561 ISBN 13: 9780803990562

Publisher: SAGE Publications, Inc, 1995

Synopsis

With the most modern survey techniques and procedures presented in an accessible format, Designing Surveys has been specifically written for the undergraduate student or novice researcher who is learning how to design and conduct a reliable survey research project, perhaps for the first time.

About this title

About the Author

Ronald F. Czaja is associate professor emeritus of sociology and anthropology at North Carolina State University. He taught courses in both undergraduate and graduate research methodology and medical sociology. His methodological research focused on sampling rare populations, response effects in surveys, and the cognitive aspects of questionnaire design. From 1969 to 1990 he worked at the Survey Research Laboratory, University of Illinois at Chicago, as project coordinator, co-head of sampling, assistant director and principal investigator.

Review

"By far, the greatest contributions of this book are found in chapters 3-6 - choosing a data collection mode, and developing and testing the instrument. The presentation was clear and insightful; the examples were effective in illustrating concepts and strategy." (Robert L. Santos Book Reviews 2006-08-07)

"The authors are well known in the field and have both a thorough theoretical knowledge and 'hands-on' experience. The Czaja and Blair book is one of the satellite books and if it is a fair representation of the whole series, it would be worthwhile to look out for the other two. Designing Surveys is well written and is intended for novices engaging in designing a survey for the first time as well as for those with some knowledge of and experience with surveys." (Edith D. de Leeuw Book Reviews 2006-08-07)

The authors ably manage to convey a wealth of information about the research process while taking the time to explain key terms as they proceed, without interrupting the momentum of the book. The book comprises 10 chapters which tackle all aspects of the survey research process. In summary, this book is a good, enjoyable read. A particularly appealing aspect is the way in which many chapters carry helpful hints of 'last advice'. It is obvious that the authors are experienced researchers enjoying sharing hard-earned knowledge of research techniques. all in all top marks for a well constructed and executed book that I was able to read from cover to cover in one day. (Teresa McGarry 2006-08-07)

Edition details

• Publisher: SAGE Publications, Inc
• Publication date: 1995
• ISBN 10: 0803990561
• ISBN 13: 9780803990562
• Binding: Paperback
• Language: English
• Number of pages: 288