Communication for Development in the Third World: Theory and Practice - Softcover

Melkote, Srinivas Raj

Softcover

ISBN 10: 0803996845 ISBN 13: 9780803996847

Publisher: SAGE Publications Pvt. Ltd, 1991

Synopsis

This book analyzes the theoretical perspectives and research approaches in development communication which have emerged over the last four decades and chronicles the process through which scholars and practitioners have sharpened their insights into the role of development communications in Third World nations. The author identifies every historical era in the field of development communication and comprehensively discusses all theoretical perspectives and research approaches which gained currency in each period.

About this title

About the Author

Srinivas Raj Melkote has been a Professor in the fields of media and communication for more than 30 years. Professor Melkote is currently in his 31st year at the School of Media and Communication in Bowling Green State University, Ohio, USA. He has taught at universities in India, US, and Jamaica. He served as a Fulbright Professor at Manipal University in India and is currently a Fulbright Specialist. Professor Melkote has researched and published extensively on a range of issues ranging from the role of communication in directed social change, participatory communication, international communication, health communication, communication strategies for HIV/AIDS prevention, mass communication theory, quantitative research methods, media effects, and communication pedagogy. His book Communication for Development in the Third World: Theory and Practice for Empowerment, 2nd edition (coauthored with Dr Leslie Steeves) is a core text for courses on media and communication in directed social change in colleges around the world. Professor Melkote’s current interests are examining the role of media and communication in achieving empowerment and social justice. His work in social change communication examines the roles of globalization, economics, politics, and hegemonic discourse in sustaining and widening the inequality gaps between people in societies around the world.

Edition details

• Publisher: SAGE Publications Pvt. Ltd
• Publication date: 1991
• Language: English
• ISBN 10: 0803996845
• ISBN 13: 9780803996847
• Binding: Paperback
• Edition number: 1
• Number of pages: 292