From the do s and don ts of meeting a Chinese government official to the applications of Sun Tzu s Art of War, When Yes Means No! (or yes or maybe) is a road map for the Westerner navigating the often frustrating, elusive world of Chinese trade negotiations. The book is organized around thirty-six sayings that encapsulate ancient Chinese strategies. It also includes anecdotes that will entertain, instruct, and provide hope to Westerners engaged in the long and drawn-out process of negotiating a deal in China. Author Lawrence J. Brahm dispenses the same insights he provides to Fortune 500 companies looking to access the great economic power of China and includes a useful glossary and appendix.
Author Bio:
A lawyer and political-economist, Laurence J. Brahm is Managing Director of Naga Group, a company which advises Fortune 500 companies and other multinationals on China investments. He has written extensively on China's legal, financial, and monetary reforms. Among his books are Sun Tzu's Art of Negotiating in China, Red Capital, and Zhongnanhai. He co-edited China's Century: The Awakening of the Next Economic Powerhouse. He lives in Beijing.
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