Aveda Rituals : A Daily Guide to Natural Health and Beauty - Softcover

Rechelbacher, Horst

Softcover

ISBN 10: 0805058001 ISBN 13: 9780805058000

Publisher: Holt Paperbacks, 1999

Synopsis

A lushly illustrated guide to holistic beauty and health by the founder of AVEDA(r)cross promotion with AVEDA.

The understanding that our beauty and health are depent on the environment around us as well as the personal landscape of our bodies, hearts, minds, and souls, is the foundation of Horst Rechelbacher's holistic guide. More than 100 color photographs complement the practical text in AVEDA Rituals, which highlights the interconnectedness of all things: of health and beauty; of mind, body, and spirit; of our bodies and the larger body we must care for, Earth.

Horst Rechelbacher founded AVEDA by creating pure plant-based beauty products in his own sink. Over the past twenty years he has developed it into a multimillion-dollar company with a conscience. Now he has written AVEDA Rituals, which provides a broad new holistic approach to health, beauty, and wellness. First, the author introduces and discusses Ayurveda, aromatherapy, and his own personal philosophies for life. Then he goes on to provide a wide array of daily rituals derived from them that touch on every aspect of life, including cleansing, nutrition, meditation, aromatherapy, relaxation, body movement, massage, goal setting, and stress management. Readers are invited to incorporate each of their elements into their own individual daily regimen, one that will leave them feeling their best and most beautiful inside and out!

About this title

Review:

"We promote wellness, longevity, radiance, and bliss when we follow simple, nurturing practices," says Horst Rechelbacher, the founder of Aveda, the natural, aromatherapy-based, hair-, skin-, and body-care products line. In addition to heading Aveda, he is also an environmental activist and a seeker who has studied the world's spiritual and self-healing traditions. He says the key to wellness, inner harmony, and beauty is a process that is eased by returning to nature and to the wisdom of the oldest cultures and rituals.

Rechelbacher offers a selection of rituals based on India's Ayurvedic healing system--"simple, gentle practices"--many of them using essential oils. He presents the philosophies behind the value of nurturing rituals, an explanation of how you can individualize your choices according to your own constitution (based on Ayurvedic principles), then a selection of soothing rituals that you can incorporate into your own life. These include breath, touch, movement, food, herbs, meditation, relaxation, and a variety of cleansing, healing, and body-care practices (including cosmetics) using essential oils and natural products (from Aveda, of course). He encourages you to invent your own daily regimen that nurtures and pleases you. A helpful glossary of essential oils includes a wealth of information about each one. Aveda Rituals is the next best thing to a day at one of the company's gloriously rejuvenating spas. --Joan Price

About the Author:

Horst Rechelbacher is the founder of AVEDA, which sells over 700 products to 25,000 stores, salons and spas internationally. Rechelbacher has also gained recognition as an environmentalist and activist working to further human rights, organic farming, ecology, and other issues worldwide. He lives in Minneapolis and New York.

About this edition

• Publisher: Holt Paperbacks
• Publication date: 1999
• ISBN 10: 0805058001
• ISBN 13: 9780805058000
• Binding: Paperback
• Edition number: 1
• Number of pages: 288