The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition - Softcover

Bly, Robert W.

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    5,971 ratings by Goodreads
 
9780805078046: The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition
Softcover
ISBN 10: 0805078045 ISBN 13: 9780805078046
Publisher: Holt Paperbacks, 2006

Synopsis

The classic guide to copywriting, now in an entirely updated third edition

This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention―and sell more products.

Among the tips revealed are:
• eight headlines that work―and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message is opened

This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

"I don't know a single copywriter whose work would not be improved by reading this book." ―David Ogilvy

"synopsis" may belong to another edition of this title.

About the Author

Robert W. Bly is a freelance copywriter specializing in business-to-business, digital, and direct marketing. He is the author of 100 books, including The Copywriter's Handbook, Secrets of a Freelance Writer, and Selling Your Services, and has appeared on CNBC and CBS's Hard Copy. He lives in Montville, NJ.

"About this title" may belong to another edition of this title.

Publisher
Holt Paperbacks
Publication date
2006
Language
English
ISBN 10 
0805078045
ISBN 13 
9780805078046
Binding
Paperback
Edition number
3
Number of pages
432
Rating
  • 3.92 out of 5 stars
    5,971 ratings by Goodreads