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Responding To the Screen: Reception and Reaction Processes (Routledge Communication Series) - Hardcover
Synopsis
This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior. The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.
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Review
If you are interested in understanding the psychological experience of watching television, [this book] must be consulted. Bryant and Zillmann have assembled a valuable collection. In a single-volume it provides one of the best reviews of the work on the cognitive and behavioral responses to television.
—Journalism Quarterly
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date1991
- ISBN 10 0805800336
- ISBN 13 9780805800333
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages422
- EditorBryant Jennings, Zillmann Dolf
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Responding To the Screen: Reception and Reaction Processes (Routledge Communication Series)
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Responding To the Screen: Reception and Reaction Processes (Routledge Communication Series)
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Routledge, 1991
ISBN 10: 0805800336
ISBN 13: 9780805800333
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Responding To the Screen : Reception and Reaction Processes
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Responding To the Screen: Reception and Reaction Processes (Communication)
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Responding To the Screen: Reception and Reaction Processes (Communication)
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Responding to the Screen: Reception and Reaction Processes
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Lawrence Erlbaum Assoc Inc, 1991
ISBN 10: 0805800336
ISBN 13: 9780805800333
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Responding To the Screen: Reception and Reaction Processes (Communication)
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Responding To the Screen
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Jennings Bryant, Dolf ZillmannThis volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving. Seller Inventory # 595017621
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