Mass communications research methods: A step-by-step approach (Communication textbook series) - Softcover
Book 16 of 16: Routledge Library Editions: Communication Studies
Synopsis
Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
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