Items related to Public Relations Theory (Communications Series)
Synopsis
Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.
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About the Author
Carl H. Botan
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- PublisherRoutledge
- Publication date1989
- ISBN 10 080580692X
- ISBN 13 9780805806922
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages368
- EditorBotan Carl H.
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Public Relations Theory (Communications Series)
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ISBN 10: 080580692X
ISBN 13: 9780805806922
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