There is a need for general theoretical principles describing/explaining effective design -- those which demonstrate "unity" and enhance comprehension and usability. Theories of cohesion from linguistics and of comprehension in psychology are likely sources of such general principles. Unfortunately, linguistic approaches to discourse unity have focused exclusively on semantic elements such as synonymy or anaphora, and have ignored other linguistic elements such as syntactic parallelism and phonological alliteration. They have also overlooked the non-linguistic elements -- visual factors such as typography or color, and auditory components such as pitch or duration. In addition, linguistic approaches have met with criticism because they have failed to explain the relationship between semantic cohesive elements and coherence. On the other hand, psychological approaches to discourse comprehension have considered the impact of a wider range of discourse elements -- typographical cuing of key terms to enhance comprehension -- but have failed to provide general theoretical explanations for such observations.
This volume uses Gestalt theory to provide general principles for predicting one aspect of coherence -- that of continuity -- across the entire range of discourse elements, and also to outline the relationship between cohesion and coherence. The theoretical core of this book argues that the cognitive principles that explain why humans "sense" unity in a succession of sounds (a whole musical piece) or in a configuration of visual shapes (a complete object) are the basis of principles which explain why we "sense" unity in oral, written, and electronically produced documents.
"synopsis" may belong to another edition of this title.
Kim Sydow Campbell
"About this title" may belong to another edition of this title.
Seller: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condition: Fair. 1. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 0805817034-7-1
Seller: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condition: Good. 1. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Seller Inventory # 0805817034-11-1
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition. Seller Inventory # 247708
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New. Seller Inventory # 247708-n
Seller: California Books, Miami, FL, U.S.A.
Condition: New. Seller Inventory # I-9780805817034
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New. pp. 128 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam This item is printed on demand. Seller Inventory # 7464854
Quantity: 3 available
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9780805817034
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New. pp. 128. Seller Inventory # 26415817
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9780805817034
Quantity: Over 20 available
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9780805817034
Quantity: 1 available