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In recent years, communication scholars have taken a renewed interest in analyzing the audience and its impact on the communication process. Similarly, news editors and producers have often turned toward a marketing orientation which seeks to give new readers and viewers what they want, or at least what they say they want. Yet, there has still been little written about just how the audience factors into the news which is produced. Seeking to fill that niche, this book argues that audience images are quite important in the construction of news, but not easily detected. That is because journalists are not principally interested in their audience; they are interested in the news.
USE THIS PARAGRAPH ONLY FOR GENERAL CATALOGS... This volume argues that although journalistic images of the audience may be "incomplete," they do exist and powerfully help shape the work of journalists in producing journalistic texts. Using a case study of news workers and news texts at two Chicago newsgathering organizations, the Chicago Tribune and WGN-TV, this book:
* examines notions of audience and how they have been treated by academicians,
* presents a detailed description of the ways in which audience is embedded within the news construction process,
* presents a very representative set of journalistic news values,
* presents differing ideas of audience at three key levels of the news organizations -- reporters and news gatherers, editors and producers, and senior editors, producers, and news directors, and
* seeks to summarize and position this study within the larger body of mass communication research.
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Book Description Routledge, 1996. Hardcover. Condition: New. Seller Inventory # DADAX0805821104
Book Description Routledge, 1996. HRD. Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Seller Inventory # F9-9780805821109
Book Description Routledge, 1996. Condition: New. book. Seller Inventory # M0805821104
Book Description Lawrence Erlbaum. Condition: BRAND NEW. BRAND NEW Hardcover-144pp - This title is now printed on demand - please allow an added 2-3 weeks for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Seller Inventory # 2008281
Book Description Routledge, 2018. Hardback. Condition: NEW. 9780805821109 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE0214379
Book Description Lawrence Erlbaum Assoc Inc, 1997. Hardcover. Condition: Brand New. 1st edition. 144 pages. 9.50x6.50x0.50 inches. In Stock. Seller Inventory # __0805821104