Synopsis
This collection represents a systematic exploration of media entertainment from an academic perspective. Editors Zillmann and Vorderer have assembled scholars from psychology, sociology, and communication to provide a broad examination of the primary function of media entertainment--the attainment of gratification. Chapters included here address vital aspects of media entertainment and summarize pertinent findings, providing an overview of what is presently known about the appeal and function of the essential forms of media entertainment, and offering some degree of integration. Written in a clear, non-technical style, this volume provides a lively and entertaining study of media entertainment for academic study and coursework.
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About the Author
Dolf Zillmann, Peter Vorderer
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Media Entertainment: The Psychology of Its Appeal (Routledge Communication Series) [Hardcover] Zillmann, Dolf and Vorderer, Peter
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Media Entertainment the Psychology of Its Appeal
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Lawrence Erlbaum Associates, London, 2000
ISBN 10: 0805833242
ISBN 13: 9780805833249
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Media Entertainment : The Psychology of It's Appeal
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Media Entertainment: The Psychology of Its Appeal (Lea's Communication Series)
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Media Entertainment: The Psychology of Its Appeal (Lea's Communication Series)
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