Entertainment-Education (Routledge Communication Series) - Softcover

Book 78 of 231: Routledge Communication

Singhal, Arvind

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9780805833508: Entertainment-Education (Routledge Communication Series)
Softcover
ISBN 10: 0805833501 ISBN 13: 9780805833508
Publisher: Routledge, 1999

Synopsis

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.

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About the Author

Authored by Singhal, Arvind; Rogers, Everett

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
1999
Language
English
ISBN 10 
0805833501
ISBN 13 
9780805833508
Binding
Paperback
Edition number
1
Number of pages
280
Rating
  • 3.67 out of 5 stars
    9 ratings by Goodreads

Other Popular Editions of the Same Title

9780805832358: Entertainment-education,A Communication Strategy for Social Change

Featured Edition

ISBN 10:  0805832351 ISBN 13:  9780805832358
Publisher: T&F
Hardcover