The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a revision. Editors Carl H. Botan and Vincent Hazleton have brought together key theorists and scholars in public relations to articulate the current state of public relations theory, chronicling the ongoing evolution of public relations as a field of study. The contributors to this volume represent the key figures in the discipline, and their chapters articulate the significant advances in public relations theory and research.
Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, Botan and Hazleton have developed this volume to open up the public relations field to a broad variety of theories. Organized into two major sections--Foundations, and Tools for Tomorrow--the volume presents four types of chapters: discussions addressing how public relations should be understood and practiced; examinations of theories from other areas applied to public relations; explorations of theories about a specific area of public relations practice; and considerations of public relations theories and research that have not been given sufficient attention in the past or that hold particular promise for the future of public relations. It serves as a thorough overview of the current state of theory in public relations scholarship.
Like its predecessor, Public Relations Theory II will be influential in the future development of public relations theory. Taken as a whole, the chapters in this book will help readers develop their own sense of direction for public relations theory. Public Relations Theory II is an essential addition to the library of every public relations scholar, and is appropriate for use in advanced public relations theory coursework as well as for study and reference.
"synopsis" may belong to another edition of this title.
Book Description Book Condition: New. Bookseller Inventory # 4060042-n
Book Description Book Condition: New. Depending on your location, this item may ship from the US or UK. Bookseller Inventory # 97808058338430000000
Book Description Routledge, 2006. HRD. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # F9-9780805833843
Book Description 2006. Hardcover. Book Condition: New. 1st. 155mm x 33mm x 229mm. Hardcover. The public relations landscape has changed dramatically from what it was in 1989, when the original "Public Relations Theory" volume was published. Reflecting the substantial shi.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 528 pages. 0.907. Bookseller Inventory # 9780805833843
Book Description Lawrence Erlbaum. Book Condition: BRAND NEW. BRAND NEW Hardcover-552pp - This title is now printed on demand - please allow an added 2-3 weeks for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Bookseller Inventory # 2008955
Book Description Routledge, 2017. Hardback. Book Condition: NEW. 9780805833843 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Bookseller Inventory # HTANDREE0222429
Book Description Routledge, 2006. Hardcover. Book Condition: New. book. Bookseller Inventory # 0805833846
Book Description 2006. Hardcover. Book Condition: New. 1st. 155mm x 33mm x 229mm. Hardcover. The public relations landscape has changed dramatically from what it was in 1989, when the original "Public Relations Theory" volume was published. Reflecting the su.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 528 pages. 0.907. Bookseller Inventory # 9780805833843
Book Description Lawrence Erlbaum Associates Inc, 2006. Hardcover. Book Condition: New. 15.2 x 22.9 cm. Our orders are sent from our warehouse locally or directly from our international distributors to allow us to offer you the best possible price and delivery time. Book. Bookseller Inventory # MM-60241962