Tailoring Health Messages (Routledge Communication Series) - Softcover

Kreuter, Matthew

 
9780805833874: Tailoring Health Messages (Routledge Communication Series)
Softcover
ISBN 10: 0805833870 ISBN 13: 9780805833874
Publisher: Routledge, 1999

Synopsis

Through the use of new technologies, researchers, and practitioners in health education and health communication can now provide health information and behavior change strategies that are customized based on the unique needs, interests, and concerns of different individuals. These tailored health messages can be highly effective in assisting individuals in understanding and responding to health concerns.

In this volume, Matthew Kreuter, David Farrell, and their colleagues define the process of tailoring and describe its uses in health communication programs. They present a theoretical and public health rationale for tailoring and support their position with empirical evidence. They also lay out the steps involved in creating and delivering tailored health communication programs, which can then be applied in practice. Practitioners, researchers, and students in health communication, health psychology, public health, and related areas will find this book to be a vital and invaluable resource for improving communication about health issues.

"synopsis" may belong to another edition of this title.

About the Author

Laura R. Olevitch, Matthew W. Kreuter, David W. Farrell, Laura K. Brennan

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
1999
Language
English
ISBN 10 
0805833870
ISBN 13 
9780805833874
Binding
Paperback
Edition number
1
Number of pages
284

Other Popular Editions of the Same Title

9780805833867: Tailoring Health Messages: Customizing Communication With Computer Technology (Routledge Communication Series)

Featured Edition

ISBN 10:  0805833862 ISBN 13:  9780805833867
Publisher: Routledge, 1999
Hardcover