Making It in Public Relations: An Insider's Guide To Career Opportunities

3 avg rating
( 2 ratings by Goodreads )
 
9780805840223: Making It in Public Relations: An Insider's Guide To Career Opportunities

Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.

"synopsis" may belong to another edition of this title.

Review:

Review of the first edition:
Recent graduates and established professionals alike will find this guide invaluable. Renowned magazine publisher Leonard Mogel shares 30 years of experience--including effective strategies for breaking into public relations, salary ranges for each position, tips on how to land a job in tough times and where the best jobs are, and many other trade secrets--in a no-nonsense, easy-reference format.

Public Relations Journal

Mogel, author, publisher, and academic, provides a realistic and useful guide to the public relations industry....A useful resource for career and business collections in pubic, academic, lower-division undergraduate, graduate, and professional libraries.
Choice

Review of the first edition:
Realistic and highly readable...all the basics are in this small but powerful package of information.

Llyle J. Barker
Associate Professor of Journalism, Ohio StateUniversity School of Journalism

Review of the first edition:
Cuts through the jargon to profile clearly the basic principles and tasks of the fast-changing, technology-shaped profession called PR.

Franklin Walton
Senior Vice President, Ruder-Finn, international public relations organization

Review of the first edition:
Leonard Mogel knows public relations....The book furnishes clear and forceful explanations and examples of what the profession is and of what you need to know to begin the process of preparing for and finding a job....An excellent primer that will meet your goal of providing a realistic and accessible picture of the public relations world.

Steve Iseman
Professor, Ohio State University

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Leonard Mogel
ISBN 10: 0805840222 ISBN 13: 9780805840223
New Quantity Available: > 20
Seller
BWB
(Valley Stream, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Depending on your location, this item may ship from the US or UK. Bookseller Inventory # 97808058402230000000

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 40.33
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Mogel Leonard
Published by Taylor & Francis Group
ISBN 10: 0805840222 ISBN 13: 9780805840223
New Quantity Available: 4
Print on Demand
Seller
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description Taylor & Francis Group. Book Condition: New. pp. 368 This item is printed on demand. Bookseller Inventory # 7536302

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 34.26
Convert Currency

Add to Basket

Shipping: US$ 7.11
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Leonard Mogel
Published by Lawrence Erlbaum Associates Inc, United States (2002)
ISBN 10: 0805840222 ISBN 13: 9780805840223
New Paperback Quantity Available: 10
Print on Demand
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Lawrence Erlbaum Associates Inc, United States, 2002. Paperback. Book Condition: New. 2nd Revised edition. 216 x 168 mm. Language: English . Brand New Book ***** Print on Demand *****. Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book s editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession. Bookseller Inventory # AAV9780805840223

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 46.41
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Leonard Mogel
Published by Lawrence Erlbaum Associates Inc, United States (2002)
ISBN 10: 0805840222 ISBN 13: 9780805840223
New Paperback Quantity Available: 10
Print on Demand
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Lawrence Erlbaum Associates Inc, United States, 2002. Paperback. Book Condition: New. 2nd Revised edition. 216 x 168 mm. Language: English . Brand New Book ***** Print on Demand *****.Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book s editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession. Bookseller Inventory # AAV9780805840223

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 47.61
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

MOGEL, LEONARD.
Published by Routledge (2017)
ISBN 10: 0805840222 ISBN 13: 9780805840223
New Paperback Quantity Available: 1
Print on Demand
Seller
Herb Tandree Philosophy Books
(Stroud, GLOS, United Kingdom)
Rating
[?]

Book Description Routledge, 2017. Paperback. Book Condition: NEW. 9780805840223 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Bookseller Inventory # HTANDREE0255798

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 41.29
Convert Currency

Add to Basket

Shipping: US$ 10.34
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Leonard Mogel
Published by Routledge (2002)
ISBN 10: 0805840222 ISBN 13: 9780805840223
New Quantity Available: > 20
Print on Demand
Seller
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Routledge, 2002. PAP. Book Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # LQ-9780805840223

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 41.03
Convert Currency

Add to Basket

Shipping: US$ 11.64
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Mogel, Leonard
Published by Routledge (2016)
ISBN 10: 0805840222 ISBN 13: 9780805840223
New Paperback Quantity Available: 1
Print on Demand
Seller
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Routledge, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9780805840223_lsuk

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 47.96
Convert Currency

Add to Basket

Shipping: US$ 5.00
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Leonard Mogel
Published by Routledge (2002)
ISBN 10: 0805840222 ISBN 13: 9780805840223
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Routledge, 2002. Paperback. Book Condition: New. book. Bookseller Inventory # 0805840222

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 55.26
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

Mogel, Leonard (Author)
Published by Lawrence Erlbaum Assoc Inc (2002)
ISBN 10: 0805840222 ISBN 13: 9780805840223
New Paperback Quantity Available: 1
Seller
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Lawrence Erlbaum Assoc Inc, 2002. Paperback. Book Condition: Brand New. 2nd edition. 349 pages. 8.75x5.80x0.75 inches. In Stock. Bookseller Inventory # __0805840222

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 48.70
Convert Currency

Add to Basket

Shipping: US$ 7.76
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

Leonard Mogel
Published by Routledge (2002)
ISBN 10: 0805840222 ISBN 13: 9780805840223
New Quantity Available: > 20
Print on Demand
Seller
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description Routledge, 2002. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IQ-9780805840223

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 53.03
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book