Making It in Public Relations: An Insider's Guide To Career Opportunities

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9780805840223: Making It in Public Relations: An Insider's Guide To Career Opportunities

Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.

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Mogel, Leonard
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Book Description Lawrence Erlbaum Associates Inc, United States, 2002. Paperback. Book Condition: New. 2nd Revised edition. 216 x 168 mm. Language: English . Brand New Book ***** Print on Demand *****. Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book s editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession. Bookseller Inventory # AAV9780805840223

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Book Description Lawrence Erlbaum Associates Inc, United States, 2002. Paperback. Book Condition: New. 2nd Revised edition. 216 x 168 mm. Language: English . Brand New Book ***** Print on Demand *****.Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book s editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession. Bookseller Inventory # AAV9780805840223

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Book Description Routledge, 2017. Paperback. Book Condition: NEW. 9780805840223 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Bookseller Inventory # HTANDREE0255798

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Book Description Lawrence Erlbaum Assoc Inc, 2002. Paperback. Book Condition: Brand New. 2nd edition. 349 pages. 8.75x5.80x0.75 inches. In Stock. Bookseller Inventory # __0805840222

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