Leonard Mogel Making It in Public Relations

ISBN 13: 9780805840223

Making It in Public Relations

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9780805840223: Making It in Public Relations
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Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.

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Review:

Review of the first edition:
Recent graduates and established professionals alike will find this guide invaluable. Renowned magazine publisher Leonard Mogel shares 30 years of experience--including effective strategies for breaking into public relations, salary ranges for each position, tips on how to land a job in tough times and where the best jobs are, and many other trade secrets--in a no-nonsense, easy-reference format.

Public Relations Journal

Mogel, author, publisher, and academic, provides a realistic and useful guide to the public relations industry....A useful resource for career and business collections in pubic, academic, lower-division undergraduate, graduate, and professional libraries.
Choice

Review of the first edition:
Realistic and highly readable...all the basics are in this small but powerful package of information.

Llyle J. Barker
Associate Professor of Journalism, Ohio StateUniversity School of Journalism

Review of the first edition:
Cuts through the jargon to profile clearly the basic principles and tasks of the fast-changing, technology-shaped profession called PR.

Franklin Walton
Senior Vice President, Ruder-Finn, international public relations organization

Review of the first edition:
Leonard Mogel knows public relations....The book furnishes clear and forceful explanations and examples of what the profession is and of what you need to know to begin the process of preparing for and finding a job....An excellent primer that will meet your goal of providing a realistic and accessible picture of the public relations world.

Steve Iseman
Professor, Ohio State University

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Other Popular Editions of the Same Title

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Featured Edition

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Publisher: Routledge, 2002
Hardcover

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Softcover

9780020345336: Making It in Publishing: An Insider's Guide to Career Opportunities

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Book Description Taylor & Francis Inc, United States, 2002. Paperback. Condition: New. 2nd New edition. Language: English. Brand new Book. Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession. Seller Inventory # AAV9780805840223

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