Items related to Sex in Advertising (Routledge Communication Series)
Sex in Advertising (Routledge Communication Series) - Hardcover
Book 179 of 231: Routledge Communication
Synopsis
Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques.
The definitive source on sex in advertising, this book:
*is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent;
*includes multiple perspectives to capture the richness of sexual appeals;
*brings together viewpoints from both well-known scholars and writers;
*provides a wealth of ideas and research questions for those interested in the topic; and
*contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond.
The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.
"synopsis" may belong to another edition of this title.
About the Author
Tom Reichert, Jacqueline Lambiase
"About this title" may belong to another edition of this title.
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Sex in Advertising : Perspectives on the Erotic Appeal
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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 10229406-6
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Sex in Advertising : Perspectives on the Erotic Appeal
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 18065581-75
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Sex in Advertising: Perspectives on the Erotic Appeal (Routledge Communication Series)
Published by
Routledge, New York, 2002
ISBN 10: 0805841172
ISBN 13: 9780805841176
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Seller: RatBooks, Houston, TX, U.S.A.
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Hardcover. Condition: As New. 1st Edition. Binding tight, pages clean and unmarked. 'Sex in Advertising: Perspectives on the Erotic Appeal' is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques. Seller Inventory # ABE-1758121775261
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Sex in Advertising: Perspectives on the Erotic Appeal (Routledge Communication Series)
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Sex in Advertising
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Tom Reichert, Jacqueline LambiaseSex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? . Seller Inventory # 595019834
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Sex in Advertising: Perspectives on the Erotic Appeal (Routledge Communication Series)
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Sex in Advertising: Perspectives on the Erotic Appeal
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