Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals.
In this volume, the first in the Marketing and Consumer Psychology series:
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The book, with an excellent set of contributors, should appeal to a relatively broad audience in marketing, communications, sociology, anthropology, and psychology. Otnes and Lowrey discuss the important role of ritual in the lives of consumers and the various roles we each play.
—Curtis P. Haugtvedt
Ohio State University
The editors have developed a thorough and well-organized volume. It covers a wide variety of topics and presents several theoretical and methodological approaches to comprehending ritual.
—Elizabeth C. Hirschman
Rutgers, The State University of New Jersey
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Book Description Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Cele C. Otnes, Tina M. LowreyBringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a mult. Seller Inventory # 595019888
Book Description Hardcover. Condition: Brand New. 1st edition. 332 pages. 9.25x6.00x1.00 inches. In Stock. This item is printed on demand. Seller Inventory # __0805842047
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