This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors' goal is to promote an understanding of the broader principles underlying attitudes across several disciplines. Divided into three parts: one on definitions and methods; another on the relations of attitudes with beliefs, behavior, and affect; and a final one that integrates these relations into the broader areas of cognitive processes, communication and persuasion, social influence, and applications, the handbook also features an innovative chapter on implicit versus explicit attitudes. With contributions from the top specialists, this handbook features unique collaborations between researchers, some who have never before worked together. Every writer was encouraged to work from as unbiased a perspective as possible. A "must have" for researchers in the areas of social, political, health, clinical, counseling, and consumer psychology, marketing, and communication, the handbook will also serve as an excellent reference for advanced courses on attitudes in a variety of departments.
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Dolores Albarracinis an R. David Thomas Endowed Legislative Professor of Psychology at the University of Florida. She is a recipient of several grants and awards and has published in the flagship journals of the fields of psychology and social psychology. She received her Ph.D. in Social Psychology from the University of Illinois, Urbana-Champaign.
...now there is a worthy first handbook, edited by Dolores Albarracin, Blair T. Johnson, and Mark P. Zanna....which contributes to the field by helping to organize classic and contemporary findings in a new way. The quality of scholarship in attitude theory and research in this handbook is some of the highest in social psychology. This new handbook is a 'must have' for researchers in the areas of social, political, health, clinical, counseling and consumer psychology, marketing, and communication...will also serve as an excellent reference for advanced courses on attitudes in a variety of departments.
—International Journal of Public Opinion Research
The Handbook of Attitudes is an important contribution. It clearly documents the many problems that remain and the relatively modest success achieved so far.
—PsycCRITIQUES
...the volume will contribute significantly to the field by helping to organize classic and contemporary findings in a new way. In addition, [it] will...integrate recent, high-impact investigations of implicit attitudes with the traditional emphasis on explicit attitudes....The handbook should also become popular among marketers and advertisers.
—Gregory R. Maio, Ph.D.
Cardiff University
... represents nearly all the heavyweights in the field.
—David O. Sears, Ph.D.
University of California at Los Angeles
The quality of scholarship in this area is some of the highest in social psychology, and that quality is reflected in the credentials of the editors and the...authors.
—Mark Snyder, Ph.D.
University of Minnesota
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