The Economics of the Multichannel Video Program Distribution Industry (Journal of Media Economics, Volume 15, Number 3) - Softcover

Softcover

ISBN 10: 0805896538 ISBN 13: 9780805896534

Publisher: Routledge, 2002

Synopsis

This special issue contains four articles that focus on a number of important Multichannel Video Program Distribution (MVPD) market issues and concerns. The first article strategically groups management theory and clusters analysis to empirically identify a number of different MVPD programmer strategic groups. The second article uses historical Government Accounting Office data set and counts models to empirically examine the factors effecting cable operators' local television station 1989 carriage decisions--a period in which the FCC had no must carry rules in place. The third article utilizes diffusion theory and discriminant analysis to dissect the key factors determining whether consumers become early adopters of digital cable. The fourth article covers the basic economic and technological assumptions underlying cable operators' attempts to use their digital platforms to deliver "on demand" video services.

About this title

About the Author

Michael O. Wirth

Edition details

• Publisher: Routledge
• Publication date: 2002
• Language: English
• ISBN 10: 0805896538
• ISBN 13: 9780805896534
• Binding: Paperback
• Edition number: 1
• Number of pages: 78
• Editor: Wirth Michael O.