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Synopsis
All businesses and organizations, large or small, need positive public attention to achieve success. When it's time to publicize yourself or your business, follow the path of the publicity and public relations professionals. Enter The Zen of Hype.
Expert Raleigh Pinskey shares everything she and other top publicists, newspaper editors, and TV and radio producers know about understanding the media and harnessing the power of publicity--from launching campaigns to handling interviews, from free PR to the dos and don'ts of visual materials.
More than just a step-by-step guide, this book provides the hands-on advice and intuitive skills that generate results. Filled with ingenious tactics and the collective wisdom of the pros, The Zen of Hype is a must for everyone with a business, talent, event, or product to promote...and sell!
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Zen of Hype Pinskey
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Seller Inventory # 00106400373
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The Zen of Hype: An Insider's Guide to the Publicity Game
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0806512393I4N00
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Zen of Hype Pinskey
Seller: World of Books Inc, Montgomery, IL, U.S.A.
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Paperback. Condition: Good. Seller Inventory # CIN0806512393G
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The Zen of Hype: An Insider's Guide to the Publicity Game
Seller: Solr Books, Lincolnwood, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. This book is in Good condition. There may be some notes and highlighting but otherwise the book is in overall good condition. Seller Inventory # BCV.0806512393.G
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The Zen of Hype: An Insider's Guide to the Publicity Game
Seller: SHIMEDIA, Brooklyn, NY, U.S.A.
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Condition: New. Satisfaction Guaranteed or your money back. Seller Inventory # 0806512393