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The Most Expensive Game in Town: The Rising Cost of Youth Sports and the Toll on Today's Families - Softcover
Synopsis
A look at how commercialization has transformed youth sports from fun into a heavily commercialized and profitable venture
Examining the youth sports economy from many sides—the major corporations, the small entrepreneurs, the coaches, the parents, and, of course, the kids—Hyman probes the reasons for rapid changes in what gets bought and sold in this lucrative marketplace. He reveals the effects on kids and profiles the individuals and communities bucking this destructive trend of commercialization.
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About the Author
Mark Hyman (@sportsparents @UMDsportsprof) is the author of Until It Hurts: America's Obsession with Youth Sports and How It Harms Our Kids and co-author with Dr. Robert Cantu of Concussions and Our Kids: America's Leading Expert on How to Protect Young Athletes and Keep Sports Safe. He is Director of the Shirley Povich Center for Sports Journalism at Merrill College of Journalism at the University of Maryland.
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