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Synopsis
This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.
Originally published 1974.
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Buyer/Consumer Information Processing
Published by
The University of North Carolina Press, 1974
ISBN 10: 0807812358
ISBN 13: 9780807812358
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gebundene Ausgabe
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gebundene Ausgabe. Condition: Gut. 425 Seiten Das hier angebotene Buch stammt aus einer teilaufgelösten Bibliothek und kann die entsprechenden Kennzeichnungen aufweisen (Rückenschild, Instituts-Stempel.); der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 825. Seller Inventory # 2232152
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Buyer/Consumer Information Processing
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The University of North Carolina Press, 2011
ISBN 10: 0807812358
ISBN 13: 9780807812358
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Softcover
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-V-014-02075
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Buyer/Consumer Information Processing
Published by
The University of North Carolina Press, 2011
ISBN 10: 0807812358
ISBN 13: 9780807812358
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paperback
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paperback. Condition: Good. Good. Dust Jacket NOT present. CD WILL BE MISSING. . SHIPS FROM MULTIPLE LOCATIONS. book. Seller Inventory # ERICA82908078123586
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