Buyer/Consumer Information Processing - Softcover

 
9780807896891: Buyer/Consumer Information Processing
Softcover
ISBN 10: 0807896896 ISBN 13: 9780807896891
Publisher: University of North Carolina Press Enduring Editions, 1974

Synopsis

This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.

Originally published 1974.

A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

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Publisher
University of North Carolina Press Enduring Editions
Publication date
1974
Language
English
ISBN 10 
0807896896
ISBN 13 
9780807896891
Binding
Paperback
Number of pages
440
Editor
Hughes G. David

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ISBN 10:  0807812358 ISBN 13:  9780807812358
Publisher: The University of North Carolina..., 2011
Softcover