Shows how insights gained from children can help companies grow, innovate, improve the bottom line, and make magic with customers, employees, and shareholders.
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Alan Gregerman, Ph.D., father of three, is founder and president of Venture Works, Inc., a Washington, D.C., consulting firm with Fortune 500 clients. He is an award-winning public speaker who is known as "the Robin Williams of business consulting."
Like Peanut Butter & Jelly Management by Chris Komisarjevsky (Forecasts,Mar. 20), this lighthearted book draws on the lessons of childhood and family life to instruct readers how to run more productive and successful companies. Gregerman, a Washington-based consultant, believes that every employee and manager would benefit from taking a more childlike approach to work. Specifically, Gregerman's Big Lesson #1 is "You can only do really good work if you enjoy what you're doing." Other lessons include: "Matters of the greatest importance require urgency and persistence"; "We can only learn and grow if we are willing to try new things"; and "Never assume that an older sister or a co-worker is an expert with a scissors." Although it's true that adults avoid puddles whereas children love jumping into them, Gregerman doesn't make a convincing case that jumping into a puddle will transform his readers into more creative problem solvers. Aside from all its amusing anecdotes and funny quotes from kids, however, this book isn't likely to satisfy those in search of substantive management advice. Agent, Nancy Crossman. (May)
Copyright 2000 Cahners Business Information, Inc.
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