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Synopsis
"Pithy, commonsense, how-to-say-it advice and information for a medium that is drowning in a tar pit of boring verbosity. Read Lewis and Murphy--and act on it--and you've got a good shot at making a sale." -- Denny Hatch, Editor Target Marketing magazine Interactive commerce . . . the World Wide Web . . . E-Marketing . . . Cybermarketing . . . the terms keep multiplying, just like the number of websites. Most marketers aren't succeeding. But a few are. The difference? It's a matter of using the "same old rules" in a totally new environment, one that's dynamic, immediate, and unforgiving. Cybertalk That Sells is the first book devoted to in-the-trenches guidance on crafting sales messages that work in the new world of E-commerce, including:
- A road map for navigating the new medium
- How to develop e-mail that sells
- What the buzzwords really mean
- A complete Cyberstarter start-up kit
- A comprehensive list of the words, phrases, and banners that will sell more product
- Easy-to-use rules and guidelines for selling in the new electronic environments
"synopsis" may belong to another edition of this title.
- PublisherMcGraw-Hill
- Publication date1998
- ISBN 10 0809229234
- ISBN 13 9780809229239
- BindingPaperback
- Edition number1
- Number of pages144
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Cybertalk That Sells
Published by
McGraw-Hill Companies, The, 1998
ISBN 10: 0809229234
ISBN 13: 9780809229239
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Cybertalk That Sells
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Stock Image
Cybertalk That Sells
Published by
McGraw-Hill Companies, The, 1998
ISBN 10: 0809229234
ISBN 13: 9780809229239
Used
Softcover
First Edition
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Cybertalk That Sells
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