Synopsis
In the highly competitive retail world, the small-business owner needs pragmatic, current, down-to-earth advice to be successful.So You Want to Own the Store is a comprehensive handbook that provides step-by-step help for the prospective shopkeeper or home-based retail-business owner. Included are helpful hints from experiences store owners about every aspect of the business: choosing a location, defining store policies, training personnel, ordering, pricing, and displaying merchandise--even negotiating with the bank.
"synopsis" may belong to another edition of this title.
About the Author
Mort Brown has been a retail merchandiser for almost 30 years. He now works as a consultant for small businesses ranging from ice cream parlors and gift shops to video stores.
Thomas Tilling is a financial columnist who has been a contributing editor to theNew York Times, Parents, Success, and New York magazine, among other publications.
"About this title" may belong to another edition of this title.
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So You Want to Own the Store: Secrets to Running a Successful Retail Operation
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Contemporary Books, Lincolnwood, Illinois, U.S.A., 1997
ISBN 10: 0809232367
ISBN 13: 9780809232369
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