Offers advice--based on the author's highly successful self-started business, David's Cookie's--on how to tell if you should start a business, the need for a business plan, where to get money, negotiating, franchising, and partnerships
"synopsis" may belong to another edition of this title.
Liederman, founder of David's Cookies, has written this book with the intention of providing a useful guide for the potential entrepreneur. He attempts to give practical information regarding financing, scouting location sites, drawing up business plans, dealing with landlords, partners, accountants, etc. To illustrate his points he draws upon his own experience in establishing his cookie and restaurant businesses. Unfortunately, his examples are so frequent and so self-promoting that much of his potentially useful information gets lost in the shuffle. The reader comes away from the book much more knowledgeable about Liederman, his likes and dislikes, celebrity friends, and future ventures, than about how to establish a business. Not recommended.
- Robert Logsdon, Indiana State Lib., Indianapolis
Copyright 1989 Reed Business Information, Inc.
"About this title" may belong to another edition of this title.
Seller: BooksRun, Philadelphia, PA, U.S.A.
Hardcover. Condition: Very Good. First Edition. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0809246031-8-1-29
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0809246031I4N00
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0809246031I5N00
Seller: Gene The Book Peddler, Winchester, NH, U.S.A.
Hardcover. Condition: Fine. Dust Jacket Condition: Fine. First Edition. first edition book is tight with no markings, great copy. Seller Inventory # 021209
Seller: 2nd Hand Books, Kenner, LA, U.S.A.
Hardcover First Ed. Entrepreneurship; A Streetsmart Guide for the Aggressive Entrepreneur by the founder of David's Cookies. (302 Pgs.) DJ & Book Near VVG. Seller Inventory # AA-HC-11886
Seller: SZ Global, Toronto, ON, Canada
Hardcover. Condition: New. Seller Inventory # 9780809246038
Quantity: 1 available