Since there’s no point in Twittering if no one acts on your tweets and there’s no point in having a Facebook page with a million “likes” if library use doesn’t increase, you’ll welcome the eight best practices presented here because they will help your library both actually do social media in a way that matters and do it well.
The successful strategies presented here range from the Vancouver Public Library’s innovative use of Twitter to the United Nations Library’s adoption of a social media policy to the Farmington, Connecticut Public Library’s fantastic work using social media to reach teens who weren’t using the library. Other libraries highlight their ventures into media including blogs, Pinterest, and social catalogs.
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Charles Harmon is an Executive Editor for the Rowman & Littlefield Publishing Group. His background includes work in special, public, and school libraries.
Eight librarian contributors share their experiences blogging, pinning, and tweeting from public, academic, and special libraries. Case studies range from relatively simple (new-book displays on Pinterest) to labor-intensive (overlaying social-browsing features on a library catalog). Authors emphasize not jumping on the newest, shiniest services without considering staff time and commitment, and they discuss how each tool fits with the library’s mission and community. Project-specific WordPress scripts and Drupal settings may benefit only a few readers, but, overall, the studies provide practical, tested advice from a range of library types. For libraries already staked out on Facebook and the blogosphere, there’s nothing groundbreaking here; libraries that have not yet committed to social media may consider this in addition to a how-to guide, like Laura Solomon’s The Librarian’s Nitty-Gritty Guide to Social Media (2013). --Charlotte Burcher
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