An end to the misunderstandings of W. Edwards Deming's work--the book that finally provides a relationship between his ideas and the way businesses should be run.
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e misunderstandings of W. Edwards Deming's work--the book that finally provides a relationship between his ideas and the way businesses should be run.
Dobyns may be best remembered for teaming with Linda Ellerbee a decade ago to coanchor the classy, irreverent NBC News Overnight and Weekend. Crawford-Mason has worked for NBC News and People as well as several Washington, D.C., newspapers. The two have collaborated with quality guru W. Edwards Deming on a 20-volume Deming Video Library. They also wrote Quality or Else (1991), which served as the companion book to IBM's public broadcasting series on quality. This latest work takes up where their earlier one left off, and it has the same feel of television about it, with chapters seemingly put together as video-newsmagazine segments. Dobyns and Crawford-Mason outline Deming's 14 points and profile the Malcolm Baldridge National Quality Award and its seven categories. They also contrast Zytec Corporation and the Wallace Company, two winners of the Baldridge Award, and analyze why Zytec has seen continued success, whereas Wallace has filed for bankruptcy protection. The authors also look at efforts to apply Deming and Baldridge quality concepts in education, health care, and the U.S. Navy and at the New York Times. Recommended for public-library business collections. David Rouse
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