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Synopsis
Through stories of young entrepreneurs who have started businesses, this book illustrates how to turn hobbies, skills, and interests into profit-making ventures. Mariotti describes the characteristics of the successful entrepreneur and covers the nuts and bolts of getting a business up, running and successful.
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Review
Steve Mariotti, a former New York City high-school teacher, founded the nonprofit National Foundation for Teaching Entrepreneurship after he discovered that students who launched commercial ventures tended to eventually blossom in numerous areas. In this updated edition of The Young Entrepreneur's Guide to Starting and Running a Business, he lays out the critically relevant basics on everything from recognizing opportunities and researching markets to handling finances and protecting ideas--all organized and written specifically for the younger reader. Brief case studies and inspiring tales of notables who started young, including Russell Simmons of Def Jam, Tom Monaghan of Domino's Pizza, and Steve Perlman of WebTV, offer encouragement. New chapters on technology (explaining, for instance, ways that computers and the Net provide competitive advantages) and philanthropy ("ethical business behavior is not only morally right, it's good for business") bring Mariotti's advice into the 21st century. No single volume can provide all the details necessary to get an idea up and running, but this one contains enough information and stimulation to move practically anyone off the couch and into the beginning stages of entrepreneurship. --Howard Rothman
From the Back Cover
"For the real goods, go straight to Mariotti's book."
--Inc. magazine
"The Young Entrepreneur's Guide is the bible of self-help. It not only tells the story of many young people who have made the journey to success and self-respect, but shows step-by-step how you can do the same."
--Jack Kemp
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- PublisherCrown Business
- Publication date1996
- ISBN 10 0812926277
- ISBN 13 9780812926279
- BindingPaperback
- Edition number1
- Number of pages322
- Rating
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The Young Entrepreneur's Guide to Starting and Running a Business : Use the Internet to Jump-Start Your Company; Find Out Where the Money Is. And How to Get It; Dozens of Great Ideas, from Pet Care to Public Relations
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The Young Entrepreneur's Guide to Starting and Running a Business
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