Magazines That Make History: Their Origins, Development, and Influence - Softcover

Angeletti, Norberto ; Oliva, Alberto

9780813027661: Magazines That Make History: Their Origins, Development, and Influence

Softcover

ISBN 10: 0813027667 ISBN 13: 9780813027661

Publisher: University Press of Florida, 2004

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"Magazines that Make History is candy for the eye, food for the brain, and a well of knowledge for anyone with hunger and thirst for the magazine world--a must have, must read."--Samir Husni, Hederman Lecturer and professor of journalism, University of Mississippi

"This is important magazine history, but more than that, it is cultural history. . . . You’ve loved these magazines, and now you can get inside them and learn about the people who made and make them. You will not be able to put this book down."--Don Ranly, School of Journalism, University of Missouri

This is a book of fundamental importance to all who are passionate about journalism, for those who choose to make it a profession or study and teach it, as well as for those who are simply interested in knowing something about the origin and evolution of the most influential and successful magazines in the world. Angeletti and Oliva examine and analyze in detail those international publications that have revolutionized the magazine marketplace in the 20th century, some because they created a niche for themselves and others because they created a new style, offered key innovations, or generated a phenomenon that continues to be relevant today in modern journalism.

Over 2,000 specially selected color photographs illustrate the accounts of eight periodicals--Time, Der Spiegel, Life, Paris Match, National Geographic, Reader’s Digest, �Hola!, and People. The authors reveal the opportunities these innovators recognized and on which they capitalized, how each built and shaped a vision into a successful publication, the key personalities instrumental to their innovations and evolution, how they dealt with their competitors, and how each operates today--from editorial philosophy and story meetings to the way the cover is put together. The account of each periodical is lavishly illustrated with reproductions of stories and covers that, today, stand as outstanding examples of the art and craft of magazine journalism. From the March 3, 1923, inaugural issue of Time (with an entirely speculative printing of 9,000 copies) to the September 24, 2001, issue of People that sold over 4 million copies, this book opens up the medium that has done more than perhaps any other to shape our understanding of the events, stories, and personalities of the last hundred years.

Norberto Angeletti is an executive editor at _Clarin_ newspaper. Alberto Oliva is currently editor-in-chief of Ser Padres

You can learn more about the book at the author's web site, http://www.magazineshistory.com

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About the Author

Norberto Angeletti is an executive editor at Clarin newspaper. Alberto Oliva is currently editor-in-chief of Ser Padres

Reviews

In this lavish volume, Angeletti and Oliva discuss and dissect eight magazines they consider to be among the most successful in the Western world: Time, Der Spiegel, Life, Paris Match, National Geographic, Reader's Digest, �Hola! and People. They examine their beginnings, evolutions and broader impacts, delivering what's essentially the textual equivalent of a museum exhibit on the history of the 20th-century general-audience periodical. Leafing through the book (and flipping backward as often as forward) is like wandering through an imaginative and well-curated show. Each magazine receives the same treatment in its respective chapter: conception, launch, development and redesign. The authors detail the why and how of each journal's distinctive characteristics—Time's house editorial style, Der Spiegel's expos�, National Geographic's photos—and thoroughly examine business decisions and practices that occasionally landed these magazines and their editors in the news themselves. The authors, who've both worked at Editorial Atlantida, an Argentinian newspaper, are steeped in the Spanish-speaking world of newspapers and magazines, and they evenhandedly discuss the role of public service newswriting as well as tabloid-era pseudo-journalistic practices. The layout balances between images and text fairly evenly. Neither coffee-table book nor exactly a textbook, the work may only appeal to magazine industry insiders, but it is handsome and appealing, with a second volume, focusing on other publications, in the works.
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