Items related to Public Opinion, Second Edition
A survey text for undergraduate courses, this volume examines the history, meaning, and mechanics of public opinion, including its use in communicating with and persuading the public, and discusses the five major theories for understanding public opinion. The chapters are carefully constructed so as to introduce terms and concepts to the reader unfamiliar with the field. Recognizing that public opinion is an increasingly interdisciplinary field, this volume draws together authors from diverse fields, principally political science and communication studies. Public Opinion is a comprehensive and interdisciplinary examination of public opinion formation and change. Here, the authors explore the nature of political and social attitudes in the United States and how these attitudes are shaped by various institutions, with an emphasis on mass media. The book draws on the wide range of scholarship in Political Science, Psychology, Sociology, and Communications in order to help undergraduates understand public opinion in America. The book surveys the public opinion field, but it also serves as a provocative starting point for the discussion of citizen moods, political participation, and voting behavior. The authors present data about public attitudes on important social issues, but also explore the intellectual and social history of public opinion. Multiple sidebars, illustrations, tables, and figures enable students to explore all aspects of the elusive phenomenon we call public opinion. 0813329175 Public Opinion
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About the Author:
Carroll J. Glynn is professor and director of the School of Communication at The Ohio State University.
Susan Herbst is Provost and Executive VP for Academic Affairs at the State University of New York, Center at Albany.
Garrett J. O'Keefe is professor of journalism at Colorado State University.
Robert Y. Shapiro is professor of political science at Columbia University.
Mark Lindeman is assistant professor of political science at Bard College.
Review:
Susan Herbst is Provost and Executive VP for Academic Affairs at the State University of New York, Center at Albany.
Garrett J. O'Keefe is professor of journalism at Colorado State University.
Robert Y. Shapiro is professor of political science at Columbia University.
Mark Lindeman is assistant professor of political science at Bard College.
Simply the best book published on public opinion today. No other authors do a better job in covering how public opinion is formed, measured, and used in democratic society. Scholars and students of public opinion will love reading and learning form this superb book.”
—Kenneth F. Warren, Saint Louis University; President of the Warren Poll; and author of In Defense of Public Opinion Polling
Public Opinion is a delightful text that is both theoretically sophisticated and imminently readable. A valuable teaching resource that covers the traditional material thoroughly but also includes unique topics that draw on the broad expertise of its authors.”
—Clyde Wilcox, Georgetown University
—Kenneth F. Warren, Saint Louis University; President of the Warren Poll; and author of In Defense of Public Opinion Polling
Public Opinion is a delightful text that is both theoretically sophisticated and imminently readable. A valuable teaching resource that covers the traditional material thoroughly but also includes unique topics that draw on the broad expertise of its authors.”
—Clyde Wilcox, Georgetown University
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date1999
- ISBN 10 0813341736
- ISBN 13 9780813341736
- BindingHardcover
- Edition number1
- Number of pages471
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