You Are the Brand - Hardcover

Adubato PhD, Steve

Hardcover

ISBN 10: 0813550424 ISBN 13: 9780813550428

Publisher: Rutgers University Press, 2011

Synopsis

Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding.

So, what's really in this book for you? Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies. His sage advice and on-target approach will help readers who:

Feel they have something of value to offer,

Are in a market-driven or aggressive environment in which their name, reputation, and persona hold the keys to their success,

Want their customers to buy products and services again and again,

Feel unappreciated in their current job,

Have recently lost a job or are seeking their first job out of college,

Are trying to get back into the workforce after years of being "out of it."

Let's face it--it's a tough economic world today and there's cutthroat competition. Dive into Adubato's book and get ready to turn a powerful page in life.

About this title

About the Author

STEVE ADUBATO, PhD, is a broadcaster, author, and motivational speaker. He is a visiting university professor at New York University and Seton Hall University, Emmy Award-winning anchor for Thirteen/WNET (PBS), and newspaper columnist. Adubato regularly appears on the Today show, CNN, FOX and CBS/2 in New York as a media and political analyst. He is the author of Make the Connection, What Were They Thinking? (both Rutgers University Press), and Speak from the Heart.

Excerpt. © Reprinted by permission. All rights reserved.

Your brand is your calling card. It's your reputation in the marketplace, and if you don't work every day to build a strong and enduring brand, others will do it for you. Simply put, building your brand is not an activity or a function.

It has to be built into your DNA as a professional. It goes a lot further that having a logo, a slogan and a Web site. It's a lot more than being on Facebook or Twitter. It's how you treat your customers and your clients and whether you follow up and follow through on your commitments.

The people who understand their brand are more likely to succeed.

About this edition

• Publisher: Rutgers University Press
• Publication date: 2011
• ISBN 10: 0813550424
• ISBN 13: 9780813550428
• Binding: Hardcover
• Number of pages: 256