The New Elite: Inside the Minds of the Truly Wealthy - Hardcover

Taylor, Jim; Harrison, Doug; Kraus, Stephen

Hardcover

ISBN 10: 0814400485 ISBN 13: 9780814400487

Publisher: Amacom Books, 2008

Synopsis

Profiles the characteristics of America's wealthy, examining mindsets and lifestyles, attitudes and values, and saving, investment, and consumption patterns and preferences.

About this title

Book Description:

We are all fascinated by them—that enigmatic class of peo­ple often referred to as the rich. With all the emphasis on the rich and famous in America, we would think we know everything about them. In reality, very few of us truly understand those who make up the very wealthiest Americans—those with liquid assets of $5 million or more. What is this new class of people and how did they get that way?

In The New Elite, the authors reveal what motivates our country’s most powerful and influential class, what they want, where they shop, and how they really spend their money. With candor and unique insight, they reveal that the people who drive our economy are not Ivy league-educated, luxury-seeking socialites. While they include luminaries like Bill Gates, David Geffen, Ralph Lauren, and Donald Trump, they also include the small business owner next door. Based on unprecedented research with hundreds of interviews with members of this unique group,The New Elite uncovers the five classes of America’s newly wealthy—including those who struggle with its implications, those who refuse to let it change them, and those who give it away, and how each of them is changing our culture and economy. This is an entertaining and enlightening look at America’s ruling class, the profound ways they have redefined what it means to be rich, and how we court them.

About the Author:

Doug Harrison (Waterbury, CT) founded Harrison Group Inc. in 1996 and has developed branding strategies for Coca-Cola, Microsoft, and Bank of America.

Jim Taylor (Waterbury, CT) is Vice President of the Harrison Group and one of the country’s most respected marketing consultants.

About this edition

• Publisher: Amacom Books
• Publication date: 2008
• ISBN 10: 0814400485
• ISBN 13: 9780814400487
• Binding: Hardcover
• Number of pages: 245