Items related to Technobrands: How to Create & Use "Brand Identity"...
Technobrands: How to Create & Use "Brand Identity" to Market, Advertise & Sell Technology Products - Hardcover
In TechnoBrands, Chuck Pettis introduces "TechnoBranding," a highly successful, systematic process his advertising agency has created for building brands for technology-based products and companies. He explains exactly what a brand is and how to use it. You'll learn how branding your product can dramatically increase its perceived value. You'll understand why appeal to the buyer's emotion is critical - even if you're selling hard drives or semiconductors. You'll know where you can apply the same principles used in consumer branding, and where technology branding is different. And you'll get ideas for how to apply branding even if you're on a small budget.
"synopsis" may belong to another edition of this title.
About the Author:
Chuck Pettis is President of BrandSolutions, Inc. (www.brand.com), a leading brand consulting and market research firm located in Bellevue, Washington. BrandSolutions clients include: Microsoft, Nokia, Hewlett-Packard, Nortel Networks, REI, Simon, Sun Microsystems, and many others, including numerous emerging companies and environmental organizations. Contact Chuck Pettis at 425-637-8777 or email: cpettis@brand.com.
Review:
"Chuck Pettis has written an important book on a subject of great significance to technology companies of all types." -- Roy E. Verley, Director, Corporate Communications, Hewlett-Packard
"About this title" may belong to another edition of this title.
- PublisherAmacom Books
- Publication date1994
- ISBN 10 0814402437
- ISBN 13 9780814402436
- BindingHardcover
- Number of pages208
Top Search Results from the AbeBooks Marketplace
Stock Image
TechnoBrands : How to Create and Use "Brand Identity" to Market, Advertise and Sell Technology Products
Seller:
Rating
Book Description Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 38684617-75
Buy Used
US$ 4.00
Convert currency
Stock Image
TechnoBrands: How to Create & Use "Brand Identity" to Market, Advertise & Sell Technology Products
Published by
Amacom Books
(1994)
ISBN 10: 0814402437
ISBN 13: 9780814402436
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # B11B-02750
Buy Used
US$ 6.89
Convert currency
Stock Image
Technobrands: How to Create and Use Brand Identity to Market, Advertise and Sell.
Published by
Amacom Books
(1994)
ISBN 10: 0814402437
ISBN 13: 9780814402436
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003957861
Buy Used
US$ 4.61
Convert currency
Stock Image
Technobrands: How to Create & Use "Brand Identity" to Market, Advertise & Sell Technology Products
Published by
Amacom Books
(1994)
ISBN 10: 0814402437
ISBN 13: 9780814402436
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. 1616144993. 1/1/0001 12:00:00 AM. Seller Inventory # U9780814402436
Buy Used
US$ 4.21
Convert currency
Stock Image
TechnoBrands: How to Create & Use "Brand Identity" to Market, Advertise & Sell Technology Products
Seller:
Rating
Book Description Hardcover. Condition: Like New. Signed by Author. Seller Inventory # 0814402437-5-7956742
Buy Used
US$ 13.99
Convert currency
Stock Image
Technobrands: How to Create & Use "Brand Identity" to Market, Advertise & Sell Technology Products
Published by
AMACOM/ A Division of American Management Association, New York, et al.
(1994)
ISBN 10: 0814402437
ISBN 13: 9780814402436
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Like New. Dust Jacket Condition: Like New. 222 pp. Flawless, fresh, sharp, tight copy and dj with crisp pages and clean text. Seller Inventory # 4iCd0039
Buy Used
US$ 10.00
Convert currency
Stock Image
TechnoBrands: How to Create & Use "Brand Identity" to Market, Advertise & Sell Technology Products
Seller:
Rating
Book Description Hardcover. Condition: Like New. New York, 1995; signed by author; brown and cream half-cloth covered boards with beige dust jacket; minimal bumping at corners of cover; minor shelf wear at edges of spine; dust jacket in very good condition, slight edge wear at top edge, slightly soiled; bottom edge of text block slightly soiled; binding is tight; Interior clean and unmarked; 8vo - over 7 3/4" - 9 3/4" Tall; 222 pages. Seller Inventory # SKU1076539
Buy Used
US$ 12.15
Convert currency
Stock Image
Technobrands: How to Create & Use "Brand Identity" to Market, Advertise & Sell Technology Products
Seller:
Rating
Book Description Hardcover. Condition: Bon. Ancien livre de bibliothèque. Salissures sur la tranche. Jaquette abîmée. Edition 1995. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Stains on the edge. Damaged dust jacket. Edition 1995. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-979-680
Buy Used
US$ 24.43
Convert currency
Stock Image
TechnoBrands: How to Create & Use "Brand Identity" to Market, Advertise & Sell Technology Products
Seller:
Rating
Book Description Hardcover. Seller Inventory # Abebooks221609
Buy Used
US$ 64.00
Convert currency