Synopsis
How To Develop and Manage Successful Distributor Channels in World Markets shows business owners and those in the import/export field how to expand their sales channels internationally - through independent distributors. This all-in-one handbook explains how to manage every aspect of the distributor relationship, including payment, pricing, discounts, legal ramifications - and more!
Sales through distributors represents a sizeable 35% of the world's commerce. And How to Develop and Manage Successful Distributor Channels in World Markets helps you get a slice of this rapidly expanding pie. Using the author's pragmatic, proven approach, you'll be able to integrate sales and market planning, organizational planning, profit planning, performance evaluation, and important legal considerations - while making the most of your distributor network.
How to Develop and Manage Successful Distributor Channels in World Markets presents an overview of each topic and includes working examples, plans, charts, and other business tools required for developing a working partnership. It will put you in touch with exactly the right distributor - one who "knows the market, its buying habits, and is an integral part of the local culture." The right distributor will also know local law and finance, political and economic considerations, and the customers to whom you desire to sell, assures Fath.
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About the Author
William C. Fath (Springfield, MA) is President of W. C. Fath Associates.
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How to Develop and Manage Successful Distributor Channels in World Markets
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How to Develop and Manage Successful Distributor Channels in World Markets
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How to Develop and Manage Successful Distributor Channels in World Markets
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Amacom Books, 1995
ISBN 10: 0814403069
ISBN 13: 9780814403068
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